Florence, Italy
December, 2020
Until now, the two brands adidas and Prada manifested their collaboration through a specific perspective as Prada brought its distinct lens to adidas, reinterpreting the Superstar sneaker with expert craftsmanship. For the next stage in the ongoing partnership, adidas brings its expertise to Prada, creating the forward thinking A+P LUNA ROSSA 21 silhouette for the Luna Rossa Prada Pirelli team.
Both Prada and adidas have continually expressed an innate passion for athletic performance. Prada has participated in the oldest trophy in sport, the America’s Cup, for over two decades with the Luna Rossa sailing team; adidas’ continuous commitment to pioneering sporting innovation and precision technology has also extended to the America’s Cup, as the brand equipped a challenger team between 2005 and 2007.
Crafted for the sport of sailing, the A+P LUNA ROSSA 21 shoes is inspired by the design of the new AC75 Luna Rossa boat as well as iconic Prada and adidas sneakers from the past. The silhouette features a sleek, lightweight look and feel, matched with flexible barefoot stability. While the performance-focused shoes will be worn in competition by the Luna Rossa Prada Pirelli team, a lifestyle version will be available for purchase.
Fueled by a combined dedication to innovation and sustainability, the A+P LUNA ROSSA 21 serves as a collaborative step toward both brands’ commitments for the environment.The upper is composed of PRIMEGREEN, a series of high-performance recycled materials, which is then complimented by a hydrophobic E-TPU outer shell, providing flexible, breathable support and preventing water from penetrating the silhouette. The sneaker’s ergonomically designed EVA tongue and perforated, soft, synthetic-suede inner saddle accentuate its sailing performance capabilities. Moreover, the sneaker features a perforated BOOST midsole as well as a wrap-around outsole to provide elevated protection, durability, and freedom of movement. The specially crafted laces which have been designed to be narrow at the bottom, enabling Speed Lacing, and wider at the top, preventing tied knots from coming open easily during competition. The silhouette then comes packaged in a sleek co-branded box that slips inside of a custom water-resistant pouch-bag.
Accompanying the launch of the silhouette is an elegantly shot campaign, which explores the sensation of lightness through visual depictions of luminosity and weightlessness.
Priced at INR 39,999, the much awaited sneaker will be available exclusively on Adidas website only.
