Rome,
June, 2021
The event will be organised with a limited selection of professionals in order to ensure safety with distances, and in keeping with the anti-covid regulations. The Rome Fashion Week will be simultaneously visible on the Altaroma Digital Runway digital platform (https://digitalrunway.altaroma.it), also via a new downloadable app for tablets and smartphones.
The shows will open every day with the Fashion Talks organized with the 24Ore Business School in live-streaming broadcast. It will be possible to follow the selections and the final of the awaited competition promoted by Altaroma and Vogue Italia, Who is on Next?, Which rewards the most talented and visionary collections and designers. Not only that, it will be possible to get to know the brands that will be part of Showcase, the flagship project of the event, which has selected 72 designers – including over 30 new ones -, and which allows you to get in touch and start new collaborations with buyers, large groups and print.
Adriano Franchi, General Manager of Altaroma said, “Despite the uncertainties and delays due to the health emergency, we are experiencing great interest from the brands. Our designers are the ambassadors of the highest expressions of Made in Italy craftsmanship and tailoring. Their returning to show is a strong signal that we want to give to reaffirm the importance of Altaroma, as a meeting and promotion point for all those young independent realities who want to start their journey within the fashion system “.