The tech brand dealing in fashionable consumer electronics, boAt Lifestyle has signed on actor and singer Diljit Dosanjh as their new brand ambassador. The multi-talented turbanator has established himself not only as of the star of India’s Punjabi music industry, but is also an actor. With Diljit Dosanjh coming on board, boAt aims to touch a ‘desi tune’ with enthusiasts.
In a short span of over four years, the ‘Made for India’ brand has ramped up quickly in the headphones & earphones segment, with a market share of more than 20% as per the data released by International Data Corporation (IDC). boAt products have been evolving from wired to wireless, from earphones to ear-buds, and have even partnered with Amazon and Google for voice-enabled speakers. boAt has now debuted in the ‘wearables’ category.
On the partnership boAt, Co-founder Aman Gupta said, “Diljit has a simple yet high spirited and lively personality. From his zany outfits to his chunky shoes to his impromptu comedy while conversing with electronic devices is what is admired by millions of millennials and Generation Z followers. Keeping the same in mind, we knew he is the perfect fit as a boAthead.”
Expressing his thoughts, Diljit, said, “Punjabi music and folklore are bass-heavy and boAt’s high quality yet trendy products allows one to have great sound experience. In boAt, I have a new partner, which is truly Indian, and resonates with my personality.”
With a strong focus on consumer desires and aesthetics, the brand has already created a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement. boAt products have been evolving from wired to wireless, from earphones to ear-buds, and have even partnered with Amazon and Google for voice-enabled speakers. After establishing dominance in the audio accessories market boAt has now debuted in the ‘wearable’ category.