Home News Switzerland – Carl F. Bucherer Opens its First Boutique in home town Lucerne

Switzerland – Carl F. Bucherer Opens its First Boutique in home town Lucerne

3 mins read

The town of Lucerne was abuzz with much fanfare when the global watch brand Carl F. Bucherer decided to honour its roots, and open its first T Boutique here. It was in Lucerne that the founder Carl Friedrich Bucherer first set up shop in 1888, nearly 130 years ago. The interior exudes understated luxury, accentuated by the golden elements of the brand logo, launched in 2016, and the brand imagery that also reflects the cosmopolitan nature of the city of Lucerne.


The new boutique is located in one of Lucerne’s historic buildings. At the inauguration of the boutique, just for one night the traditional facade was transformed into a vertical stage for the opening ceremony. The building was draped in golden curtains, concealing it from view, until a group of musicians, also positioned behind the curtains on the balcony, began playing the opening notes of a classical score. The musicians’ increasing fanfare was the cue for the curtains to be drawn back, revealing the boutique in all its glory. Owner Jörg G. Bucherer,representing the third generation of the Bucherer family at the helm of the company, CEO Sascha Moeri and Global Ambassador Li Bingbing then stepped forward to cut the ribbon and declare the boutique officially open.


carl-bucherer-watchAn exclusive timepiece was launched to mark the opening of the boutique: the Manero Peripheral Boutique Edition, created expressly in honor of the event. Limited to 188 models and driven by the in-house CFB A2050 caliber, this timepiece represents the traditional art of watchmaking. A notable feature is the peripheral rotor in blue, seen through the watch’s transparent case back. This complements the blue-galvanized dial with a sunburst finish, reflecting the sparkling waters of Lake Lucerne.

Speaking at the launch, Jörg G. Bucherer said,“ It fills me with pride and joy to be able to continue my family’s legacy around the world while also honoring that same heritage here at home. ” CEO SaschaMoeri was thoroughly pleased with the result: “As a Swiss watch manufacturer that has a very deep connection to Lucerne, opening our new boutique here is a very special and unique event. ”Famous Chinese actress Li Bingbing, Global Brand Ambassador of Carl F. Bucherer, traveled to Lucerne for the inauguration and spent a week getting to know the city and enjoying the region.

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