During the third edition of the Green Carpet Fashion Awards, held onSeptember 23, 2019 evening at Milan’s Teatroalla Scala, the 109 year old Italian men’s wear brand Ermenegildo Zegna received the CNMI Award in Recognition for Sustainability for its longstanding commitment and contribution toward developing a more sustainable journey within the fashion system. The award also recognized Zegna for having introduced its #USETHEEXISTING project under Alessandro Sartori’s artistic direction. During the ceremony, Nikki Reed and Ian Some rhalder presented the awards to Ermenegildo Zegna together with Alessandro Sartori.
#USETHEEXISTING, launched as part of the Ermenegildo Zegna XXX Winter 2019 show and extended to the Summer 2020 show, marks the brand’s pledge to improve the usage of wool and technical fabrics from pre-existing sources using innovative processes and recycling specific materials such as plastic bottles and bamboo fibers.
“Since the very beginning, our family business has been driven by a sustainable approach and a long-standing commitment towards the environment and the community. Zegna’s global mission is
deeply rooted in the pioneering vision of the founder Ermenegildo, who firstly understood the importance to develop the brand respecting nature and enhancing sustainable projects. With the #USETHEEXISTING project Zegna is today reinforcing its pledge in the sustainable journey which lasts since 1910”, says Ermenegildo Zegna, CEO of Ermenegildo Zegna Group.
“#USETHEEXISTING is a mindset before being a pro-active project as It represents the idea to work on the upcycle of the whole fashion process. At Zegna we are working on new generations of sources valuing recycling as a new path to not waste any single material of the production chain. It’s a mission and vision that we are fully investing in. This is the principle behind the last collections and the future ones”, affirms Alessandro Sartori, Artistic Director of Ermenegildo Zegna.