Having tested the waters with its digital format India Couture Week, the Fashion Design Council of India (FDCI), is to present the first-ever phygital, Lotus Make-up India Fashion Week (LMIFW), spring-summer 2021, with DLF Emporio/The Chanakya as the luxury partner. It is scheduled from October 14-18, 2020.
The FDCI, has made a robust blueprint for the future, this includes a studio set up with screens and bespoke lighting, where designers are shooting their fashion films/videos. Alternatively, they can also shoot their own films. These pre-shot films will be streamed across various FDCI digital platforms such as Instagram, Facebook, Twitter, YouTube and the FDCI website. These will play according to a preset show schedule.
The impressive list of the showcasing designers include Varun Bahl, Tarun Tahiliani, Suneet Varma, Shivan & Narresh, Shantanu & Nikhil, Rohit Gandhi + Rahul Khanna, Rina Dhaka, Rajesh Pratap Singh, Payal Jain, Nitin Bal Chauhan, Namrata Joshipura, Geisha Designs, Dhi, Ashish Soni, Abhishek Gupta among many others.
In keeping with the ethos, an online ‘Designer Showroom’, is being created, a dedicated space, where designers can upload their look books and place orders, with their domestic and international buyers, through virtual meetings.
This year, there are many new additions, observing the success of the online edition of Designer Stockroom, the FDCI will open this B2C platform once again, for participating designers, after fashion week.
“We have 40 established and young designers, who are a part of this phygital showcase. This edition of the LMIFW is going to be eventful, as we have adapted to new technology. We are happy to have Lotus Make Up continue their partnership and welcome DLF Emporio/The Chanakya as our new collaborator, on board,” said FDCI Chairman, Sunil Sethi.