The upcoming India Fashion Week (IFW), organized by the Fashion Design Council of India (FDCI) will have Lotus Make-Up as new title sponsor for its Spring/Summer 2019, that will roll out from 10-13 October,2018 at the Jawaharlal Nehru Stadium in New Delhi. The event will now be the Lotus Make-Up India Fashion Week Spring Summer 2019, LMIFW SS’19.
For the last season of the IFW A/W 2018, there was no title sponsor. For the longest period of nine years until 2015, Wills Lifestyle had remained the title sponsor of the FDCI’s fashion week. In 2015 Amazon stepped in and the Wills India Fashion Week was rechristened Amazon India Fashion Week for the next three years. The other changes witnessed over the past few seasons are that the grand finale was scrapped and the last day was utilized as a graduation show for the students of Pearl Academy.
Nitin Passi, Director of Lotus Herbals Pvt. Ltd. said, “We are delighted to be the presenting partner of Lotus Make -Up India Fashion Week organised by FDCI, the destination of top designers who take style beyond perceived boundaries. We are looking forward to a great association ahead with a perfect blend of Fashion & Make-up setting the stage for future consumer trends in the industry.”
President FDCI, Sunil Sethi said, “Lotus is a leading brand in make-up and skincare and what makes this partnership exceedingly synonymous is that it is a homegrown brand with indigenous offerings, which are rooted in India just like our constant endeavors to celebrate the innate Indian-ness in our design sphere”. He also said, “Nexa will once again be on board as our associate sponsor laying the foundation of a firm ground for a fashion week of this magnitude to take place.”
