Rome
December 2020
Inspired by the FENDI packaging, the Roman luxury house launches a Collection of unisex Accessories. The FENDI Pack styles, which made their debut on the FENDI Men’s Fall/Winter 2020-2021 catwalk and followed in another color variation in the Women’s Collection, includes bags and small leather goods framed in black and embellished with the iconic FENDI Roma logo.
Developed in a color palette of signature FENDI yellow and delicate powder pink, the Collection plays with contrasts by juxtaposing the sharp cut and rigid constructions of the shopping bags to the cloud-like softness of the sachet featuring practical drawstrings.
Silvia Venturini, Creative Director of Fendi said, “I started from the basics because I wanted to have a Collection that was talking about great basics for men. I asked myself, what is the most basic thing we do? And it’s our packaging. It’s the first thing you think about when you think about FENDI, so I said, let’s start from this: it’s the FENDI yellow.”
These bags will be available in FENDI boutiques and online, starting from December 2020.
