The Indian home décor brand Good Earth has announced the Design extension of its collaboration with Soneva in Maldives. The collaboration is based on both brands’ shared values and commitment to the artisanal and sustainable, the Good Earth x Soneva Holiday Edit, which will offer a capsule collection, spanning both Home and Apparel. The Holiday Edit has been designed by the Good Earth design team over a year and across travels to the Maldives. The collection will be available across Good Earth stores in India and worldwide on its web-boutique, as a travel capsule under the umbrella annual collection – Maladvipa, to be launched in September. Earlier this summer, Good Earth had launched a pop-up shop at SonevaFushi, an association which was a precursor to the current engagement.
The color palette for the Holiday Edit has taken liberally from the hues of the lush, tropical island home to SonevaFushi. The collection is reminiscent of its turquoise waters, white sands, blue lagoons and wild flowers, in tones of aquamarines & emerald greens to vibrant fuchsias and whites. Corals, tropical foliage and the gorgeous island flowers – Hibiscus, Frangipani, Palms and Sea Jasmines are all artfully commemorated as motifs and prints across the home collection as well as the apparel line.
The Good Earth x Soneva Apparel line is replete with silhouettes for the modern gypset, ranging from Kaftans, Overlays, shift dresses, shirts, Bali pants& shorts in aquas, sea greens & cerise in lightweight Mulmul, Crepe & fine Tissue Chanderi fabrics. Accents of embroidery and shimmer add a hint of understated glamour to the collection, also making each outfit perfect for an afternoon soaking in the sun or a candle-lit dinner under a canopy of stars. Scarves, bandanas, and bags from the capsule may be worn to dress up or dress down the silhouettes.
From setting a table inspired by a holiday in the tropics with easy, artisanal serve-ware & textiles accented with vibrant details, to creating a private sanctuary of calm with signature essential oils and fumers Good Earth x Soneva for the Home offers collectibles across Dining, Décor & Gifting categories.
Speaking about the collaboration, Anita Lal – Founder and Creative Director, Good Earth said: “Both Good Earth and Soneva are deeply committed to sustainability in everything that we do and create. So when they approached us, it felt like a natural pairing. Soneva’s constant endeavour to bring joy to travelers through rare, unique experiences vibe with what we do at Good Earth through our designs, crafts, and products. The Soneva Edit—a special capsule collection—celebrates island life through sustainable, luxurious designs. Sonu Shivdasani – Founder and CEO, Soneva said, “We are delighted to be collaborate with Good Earth. It is an obvious fit since we share similar values.”
The Good Earth on Holiday at Soneva collection will be available across all Good Earth stores and web boutique on www.goodearth.in. The collection will also be available for international travelers at the Good Earth x Soneva pop-up at Soneva Fushi