Luxottica India has introduced a new format for eyewear retailing, ‘Smart Shopper’, across select optical stores in India. The format offers unique concepts like endless digital collections and augmented reality through Virtual Try-on, making the shopping experience safe and experiential.
The virtual interface, fully integrated with Luxottica’s state-of-the-art infrastructure, is tailor-made for each customer, linked ‘intelligently’ to the entire digital aisle of 15,000 plus products within the portfolio of over 20 brands. Not only is the consumer able to access this huge selection but is also able to virtually try-on almost any product through digital scan on the tablet devices. Each frame appears on screen as it is, via the use of high-definition real-time rendering and navigable 360-degree technology that can be enlarged to magnify every detail. The consumer can take a closer look at the product and move their head around, to appraise from different angles and analyze how the frame sits on their face.
Over the past few years, Luxottica has invested heavily in its own digital renovation and has evolved the way it operates globally, developing digital platforms that connect the company’s operations to its customers. Especially relevant in these challenging times of social distancing, these digital platforms like Smart Shopper are enabling the company and its trade partners to significantly enhance their ability to serve consumer needs.
Commenting on the launch of Smart Shopper, Akash Goyle, Country Manager and MD, Luxottica India, says, “Digital innovation is the future for Luxottica and for the entire eyewear industry. As we face newer challenges to keep up with the current situation and cater to an ever-changing consumer behavior, our commitment remains to address the growing concerns and ensure that we offer a safe yet experiential environment at our partner stores. The Smart Shopper feature will allow the consumers visiting our partner stores to explore and Virtually Try-On any product from our vast assortment. This on one hand will ensure that the consumers do not have to physically try many products(and thus limit exposure) while on the other hand, it will enable our retailer partners to cater to all types of consumers, by enabling Try-On of the entire assortment of Luxottica, even when they do not have the same in their physical stock”.
Smart Shopper is the very first time an optical store is being enabled to portray the vast portfolio of products for all Luxottica brands; whether consumers are physically at the store or through remote sessions with them while they are at home. The Smart Shopper feature has been recently launched in Delhi at Luxottica India’s premium retail partner Dayal Opticals at their Khan Market store, Delhi. This feature will soon be introduced at leading opticians across top 20 cities in India.
Speaking on this innovative experience, Navneet Kalra, Director, Dayal Opticals said, “We are proud to be part of this remarkable digital revolution in the eyewear industry and introducing the Smart Shopper feature at our flagship store in Delhi. This interface will surely add a new element to the in-store experience for our consumers; offer a wider variety of options to choose from without the hassle of physically trying on each piece, also will enable us to showcase a vast variety of products within the Luxottica portfolio.”
About Luxottica Group S.P.A.
Luxottica Group S.p.A. is about design, manufacture and distribution of fashion, luxury, and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. The Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of approximately 9,200 stores, with LensCrafters and Pearle Vision in North America, OPSM, LensCrafters and Spectacle Hut in Asia-Pacific, GMO and Óticas Carol in Latin America, Salmoiraghi & Viganò in Italy and Sunglass Hut worldwide