Title : How to Communicate Strategically in Corporate World
Author : Dr Mahul Brahma
Genre : Self-Help
Language : English
Publisher : Bluerose Publishers Pvt. Ltd.
Pages : 94
Cost : Hard Cover ₹240.00; Kindle – Free on Amazon
Available : https://www.amazon.in
Review : Sunder Hemrajani
As I was reading this amazing book authored by Dr. Mahul Brahma, there was a parallel activity in my mind. I rewound the reel and went down the memory lane where I encountered diverse situations like the ones mentioned by the author. The first realization which hit me was that I wish I had read this book at the earlier stage in my professional career.
Prof (Dr) Mahul Brahma is a Professor and Dean-School of Media and Communication at Adamas University. He is a Visiting Research Fellow at School of Art, Film and Media in Bath Spa University, UK. He is a TEDx Speaker, Luxury Commentator, Chief Editor, Columnist, and Author of six books — The Mythic Value of Luxury; How to Communicate Strategically in Corporate World; Quarantined: Love in the time of Corona; Decoding Luxe; Dark Luxe; and Luxe Inferno. He is a D.Litt in Luxury and Communication and PhD in Economics. He is an alumnus of IIM Calcutta, MICA, St Xavier’s College, and University of Cambridge Judge Business School. He has won several national-level awards as an author and communications leader. He was head of CSR, Corporate Communications, Branding, and Publications with a Tata group company. His first short film was screened at the Cannes Film Festival. He is a painter and an avid golfer.
Dr Mahul Brahma, the author is an accomplished academic and practitioner. The book is truly what the author calls it ‘The Bible, Manual and a Toolkit’ for ‘Effective Communication’. It’s a must read for every corporate leader-current and aspiring, communication leaders and PR professionals.
At the beginning of my career, as a salesperson, I had to commit to delivery schedules to my clients for the imported office equipment I used to sell. Erroneous communication not only resulted in loss of orders already obtained but also loss of goodwill and reputation in the marketplace. There are some lessons I learnt early. Integrity and honesty are the cornerstones for credible communication. Dr Brahma has highlighted the various elements of an effective communication strategy and has laid emphasis on the ‘Hows’ in addition to the ‘Whats’. Needless to say, the importance of the ecosystem in which the communication happens is an important factor.
Dr Brahma has covered various situations a corporate executive goes through in the professional career. Communication in a crisis, like the financial crisis of 2008 and pandemic of 2020 would necessitate the need for empathy and sensitivity, especially in a negative environment. Similarly, leading change would entail different imperatives for internal and external stakeholders. The author has also highlighted the importance of ‘timing’ in communication. A delay can lead to tragic consequences for the stakeholders.
I learnt the basics of Brand Communication during my stint as a Brand Manager in Hindustan Unilever Ltd. I can endorse Dr. Brahma’s words of wisdom on this subject. His advice on how to enhance the brand experience is comprehensive and apt.
Overall, the book covers a vast subject with requisite depth. It is a handbook for ‘Effective Communication’. A must read for all corporate executives preferably at the beginning of their careers.