The South Korean consumer electronics brand Samsung has launched in India an industry-first advanced smart clothing care solution, the new AirDresser. This latest innovation from Samsung uses powerful air and steam to remove dust, pollutants and germs, refreshing and sanitizing clothes to provide easy and convenient garment care in luxury living and working spaces. In such times as these, the AirDresser appears to be the need of the hour.
The four-step process is as follows. Once a garment is hung inside the unit, the user can initiate the cycle, which takes around 48 minutes. The unit also notifies users whenever it needs cleaning every 40 cycles.
Step 1: Jet Steam
The JetSteam sanitizes clothes by infusing heat deep into the fabric, eliminating 99.9% of viruses and bacteria, 100% of house mites, 99% of odor causing gases, and 99% of other harmful substances. Can sterilization clothes and many other items such as leather accessories and soft toys.
Step 2: JetAir
The Jet Air and Air Hangers release powerful air to loosen and remove engrained dust, with only minimal noise and vibration, quiet enough for anywhere inside the home.
Step 3: Heatpump Drying
Heatpump Drying dries clothes at low temperatures to reduce risk of damage and shrinkage.
Step 4: Deodorizing Filter
Deodorizing Filter captures and reduces odor particles caused by sweat, tobacco and food and prevents them from building-up inside the unit to create lingering unpleasant smells.
Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India said, “Created with our deep knowledge of consumer needs and using cutting-edge technology to transform how we care for our clothes at home, AirDresser serves as an efficient solution to refreshing clothing every day. We are confident that consumers will enjoy better clothing care and easier maintenance with AirDresser as it sanitizes clothes and eliminates 99.9% of viruses and bacteria and it will go on to become an essential home appliance just like the washing machine and dryer.”
AirDresser’s Fur Care Cycle makes it possible for consumers groom delicate furs. Excess moisture can cause organic fibers to swell and lose their shape, while also encouraging the growth of mold. The Fur Care Cycle dehumidifies 90% of the moisture trapped in the fur, which increases its volume by 78% and helps maintain its original condition, thus extending its lifespan.
Through dehumidification, clothes are kept in ideal conditions because it draws in air from the room to extract moisture and expel dry air.
With the AI-powered capabilities, the Home Care Wizard remotely identifies problems and provides a troubleshooting service, while My Closet stores details of your clothes and suggests the best courses for them. With AirDresser, users can access their frequently selected cycles and tailor cycles based on seasonal needs.
AirDresser is a beautifully designed device that runs discreetly and quietly, making it an excellent complement to your home environment.
Price and Availability
AirDresser is available at a price of INR 110,000 on Samsung’s official online store Samsung Shop and on e-commerce portals Amazon and Flipkart. AirDresser will also be available through Samsung’s B2B channels for use in corporate offices, co-working spaces, high-end retail, luxury hotels, restaurants, sports centres among other spaces.
