Home News India – Swarovski celebrates two year of ‘CONFLUENCE’ designer jewellery line

India – Swarovski celebrates two year of ‘CONFLUENCE’ designer jewellery line

3 mins read

confluenceA special evening was organised at the Austrian Embassy, in celebration of the 2nd anniversary of Swarovski’s designer jewellery collective ‘CONFLUENCE’. The event kicked off with the screening of a short video of the remarkable history of Swarovski, from humble beginnings as glass baubles to a fashion essential.  Themed around ‘Sparkling Transformations’; the presentation highlighted the journey of a Swarovski Crystal from the Austrian Alps to the hands of leading Indian design luminaries finally culminating into enchanting designer jewels.Unveiled in 2016, CONFLUENCE showcases the innovation of Swarovski Crystals, the essence of Indian craftsmanship and the amalgamation of the finest Swarovski crystals with Indian design aesthetic. The strength of the collective lies in the noteworthy designer portfolio and the use of the finest Swarovski Crystals.


CONFLUENCE debuted with statement designs crafted by the leading fashion and jewellery designers of India including Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, JJ Valaya, Manish Arora, Outhouse, Pernia Qureshi, Rohit Bal, Shivan & Narresh and Suneet Varma. Since then, Suhani Pittie and Tarun Tahiliani have also joined the glowing designer portfolio. This year, CONFLUENCE welcomes Deepa Gurnani, Nida Mahmood and Zariin to its select fold of indigenous design doyens.

swarovski-fashion-showThe showcase highlighted each designer’s unique inspiration. The CONFLUENCE collective covers the categories of traditional special occasion wear, everyday modern classics and men’s accessories.Speaking on the occasion, Vivek Ramabhadran, Vice President, Asia South & Africa Region, Swarovski Professional, said, “CONFLUENCE is a combination of Austrian and Indian creativity, design and passion for quality. We are proud to be India’s ‘one of its kind’ jewellery collective that creates alluring pieces bringing the legacy of Swarovski and the vision of each designer partner together. The collective has been able to offer the market an extensive variety of jewellery from the houses of 13 leading designers across a variety of themes and techniques to suit the diverse needs of our consumer. Our two-year journey has been splendid and we endeavour to keep expanding our creative horizons and present uniquely crafted Indian jewellery with the country’s best design talent”

CONFLUENCE jewellery is available pan India across leading multi brand retail channels; offline and online. Each jewellery piece can be identified with a holographic Swarovski tag, which authenticates the usage of genuine Swarovski crystals. Each tag has a unique 16-digit code that can be checked on Swarovski.com.

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