The latest premium menswear label, Tailorman, opened its first store in New Delhi at the Ambience Mall in Vasant Kunj. The brand’s Chief Designer Alexander Asvarischtsch was present at the Store Launch and shared detailed insights on the brand philosophy and the newly launched collections, Romeo (Festive’18) & Napoli Homme( Fall/Winter’18). The label Tailorman has come with unique offerings to make the experience more personalized for the shopper. The regional head Manish Bansal, spoke to The Luxury Chronicle and spoke about the brand’s USP, of being more than an ready-made apparel brand.
Tailorman offers its clients personalized fittings via home visits, traveling tailor, video conference, as well as styling. The client can also design their own look and pick from the vast array of fabrics and existing styles. Danish designer Alexander Asvarischtsch, who has now joined the Tailorman team, is helping the premium Indian brand re-conceptualize their western-wear aesthetics. In a quote to the Press, he said, “This was my first Press Review in India, and we witnessed a great response from the pool of people who came in. The balanced mix of Indian and Western pieces was particularly appealing as it showcased the versatility of the brand as a whole. I do believe, this is the route forward in made-to-measure in India, striking a harmony between heritage and British tailoring expertise. The ambition for Tailorman’s future ready-to-wear collection is to offer our current and future clients a curated selection of garments that will be perfectly suitable for any off-duty occasion. Its casual aesthetic will compliment all made-to-measure wardrobes and ensure that our clients will be beautifully dressed at all times. The collection will introduce washed cottons, denims, and linens and will represent our vision for a sartorial casual wardrobe. ”
The Tailorman brand is founded by Gautam Glochha and Vidya Nataraj, who had started out in 2013 with a store in Bangalore. In a press release, Vidya Nataraj, co-founder said, “We’ve come such a long way as a brand over the past few years. When we started out, we knew there was something lacking in the menswear industry and Tailorman was ‘that’ bridging gap.”
Gautam Golchha said, “Tailorman has held up a spotless reputation for expertly crafted British tailoring across Bangalore, Hyderabad and Chennai. The Bangalore head-quartered brand will now be bringing those talents to the remarkable Indian Capital, New Delhi. Launching its first New Delhi store this November 23rd, Tailorman at Ambience mall, Vasant Kunj, will bring 1500 sqft of prime made-to-measure tailoring to Delhi’s elite and fashion hub. With Tailorman’s own positioning as a trendsetter and unorthodox brand, Delhi seems like the perfect city for us to expand to.”