INDIA, IN
October, 2021
Tiffany & Co., in partnership with Reliance Group, announce the launch of its Indian ecommerce site, tiffany.co.in, for customers all over India. The site features a full range of Tiffany’s collections, of gemstones to diamonds. Collections available include Tiffany T, Tiffany HardWear, Tiffany Victoria, Tiffany True, as well as the contemporary Home & Accessories range.
The launch of the website also showcases the Tiffany T1 collection – a reimagining of the Tiffany T collection celebrating the iconic “T” motif – featured in the brand’s jewelry designs since the 1980s.
The website offers a number of services ranging from booking diamond consultations with in-house experts, in-store private appointments, availing the services of personal shoppers to help choose the perfect gift, wish-listing favorite products, complimentary shipping services to all cities, providing a truly unforgettable shopping experience.
As the jeweler synonymous with diamonds and love, tiffany.co.in showcases the Love & Engagement section with a wealth of information to help lead users to the perfect ring. Features include videos and detailed information highlighting Tiffany’s quality standards, commitment to sustainability and responsible sourcing through the Diamond Craftsmanship Journey program. Tiffany has taken steps in diamond traceability by sharing the full craftsmanship journey of its newly sourced, individually registered diamonds (0.18 carats or larger). Disclosing the country where each stone is crafted and set in jewelry marks an industry first. This follows the 2019 announcement that Tiffany would become the first global luxury jeweler to provide the provenance (region or countries of origin) of its individually registered diamonds.
Tiffany & Co. operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach.
