Home News Switzerland – A sharp Swiss watch from the Swiss Army Knife maker Victorinox

Switzerland – A sharp Swiss watch from the Swiss Army Knife maker Victorinox

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The famous Swiss Army knife brand Victorinox has now added a luxury watch, Alliance Mechanical, to its repertoire, infusing it with the desirable cocktail of refinement, elegance, functionality and reliability. The guilloche bezel inspired from the Swiss Knife, Alliance is an elegant and sober watch boasting the best elements of Swiss Made mechanical watchmaking. The lines are classic and clean. Alliance Mechanical goes back to the basics and focuses on its primary function: to display the time as accurately and clearly as possible. As a signature, the second hand sports the famous Victorinox red, as does the «Automatic» inscription on the dial.


• Case Stainless steel case (316L) 40 mm diameter Scratch-resistant, triple-coated anti-reflective sapphire crystal Water resistant to 100 m (10 ATM, 330 ft) “Guilloché” bezel Screw-in caseback.
• Dials Silver white or blue Printed military time Luminescent hands and hour markers Applied numerals and indexes Date calendar
• Movement Ronda 715 quartz movement Bracelets Brushed/polished bracelet with push button safety clasp Availability Summer 2015 Delivered with an exclusive Officer’s knife in matching color

Victorinox Swiss Army has been producing long-lasting precision instruments for over 25 years. These timepieces, manufactured in the brand’s watch making workshops in the heart of the Swiss Jura, combine timelessness, reliability and functionality. The I.N.O.X. watch was launched in 2014 to celebrate the brand’s 130th anniversary.

About Victorinox

In 1884, Karl Elsener set up a cutler’s business in Ibach-Schwyz that would go on to become a global group. In the early years, Karl Elsener sought to combat poverty and unemployment in the Schwyz basin. He gave people jobs and prevented them from moving abroad. Driven by his sense of solidarity, local ties and strong belief in lasting values, he founded the Association of Swiss Master Cutlers in a bid to establish domestic production of soldiers’ knives. His efforts were rewarded as early as 1891 with the delivery of the first major consignment to the Swiss Army. As a tribute to his mother who supported him, Karl Elsener turned the brand name into Victorinox: a neologism combining the name of the founder’s mother, Victoria, and ‘Inox’, the international designation for stainless steel. Today, Victorinox is a global company with six product categories: Swiss Army Knives, Household and Professional Knives, Watches, Travel Gear, Apparel and Fragrances. It’s iconic designs have featured in the collections of New York’s MoMA and the State Museum of Applied Art in Munich and have been recognized by prizes such as the Red Dot Design Award. The company, headquartered in Ibach-Schwyz, in the heart of Switzerland, remains in family hands to this day, with the fourth generation being represented by Carl Elsener, who perpetuates the avant-garde vision of his great-grandfather, founder Karl Elsener

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